Luna de Mar is a handbag and footwear brand I’ve collaborated with since its early days. I was responsible for developing its original visual identity, including logo design, website, printed materials, signage, promotional flyers, and social media setup.
Over time, my role expanded into art direction and visual communication, supporting the brand across different formats and platforms.
In a later phase, we partnered with a marketing agency to take the brand further. We redesigned the logo and redefined Luna’s communication style, giving the brand a more polished and professional voice. This process was not only strategic but also visual — and can be seen in each piece created throughout the brand’s growth.
Design of Luna de Mar’s first logo, created to accompany the brand's launch.
Initial website design, focused on capturing the handcrafted, elegant spirit of the brand.
Graphic pieces for social media and seasonal campaigns.
Evolution of the brand’s visual identity in collaboration with a marketing agency — toward a more professional and versatile look.
Business cards, tags, bags, and other brand touchpoints reinforcing Luna’s identity.
Visual consistency across product photography, social media, and promotional materials.
